Inside the Mind of a Delusional Audiophile

A tech journalist in the UK is claiming that changing normal SATA cables in his server (NAS) to a "super sata" cable significantly improved the fidelity the music he played from the NAS.  Anyone with a sense of 'how things work' will struggle with how this can be possible.  Let's make a quick list:

• SATA is 100% digital, therefore you can't extract more of anything from 1's and 0's.
• The cable in question merely connects two devices, and there is no conversion performed, therefore no loss will occur in transmission over very short distances (less than 3 ft).
• The cable in question is supposedly a "super" sata cable, which is not officially recognized by anyone.

I am convinced I am destined to create an audiophile cabling and equipment company (Monster Cable and Bose, I'm looking at you) to milk astounding amounts of money out of these morons. I'd cackle with delight as I live the good life and make it rain on a daily basis.

Source:  http://www.malcolmsteward.co.uk/?p=2479